The Mystery of the Footlong Sandwich’s Missing Inch

When a Subway footlong is 11 inches and a box of Whoppers is half full, we can ask about the lawsuits that tried to remedy their misleading packaging.

Why a Super Bowl Ad Can Cost $5 Million

Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.

Weekly Roundup: From Smart Cars to Dumb Laws

This week’s economic news summary includes work week tradeoffs in France, new labor laws for the gig economy, and why price tags are disappearing.

How Star Wars Makes So Much Money

Combining Disney’s market power as an oligopoly with Star Wars legendary franchise, you wind up with massive Star Wars revenue.

Weekly Roundup: From Slow Mommy Tracks to Fast Wall Street Traders

Our weekly economics news summary included the yuan and foreign exchange, Google and branding, parental leave and incentives, and choosing your own price.

Why Google Just Got a Parent Called Alphabet

By rebranding Google as Alphabet, it can have a clearly defined parent while Google, as an oligopoly, can keep its brand’s product differentiation.

A New Way to Calculate Drug Prices

Rather than the market system, several doctor suggest that cancer drugs can be priced using variables based on value that include toxicity and efficacy.

Weekly Roundup: From Apple’s Chimes to Boston’s Olympics

Our everyday economics includes innovation, incentives, environment, regulation, gender,monopolistic competition, oligopoly ,intellectual property and cost,

The Sounds That Can Sell a Product

For monopolistic competition and oligopoly, firms can achieve product differentiation through sounds that are associated with one good or service.

Weekly Roundup: From Raisins to BBQ

Our everyday economics includes property rights, sovereign debt, default,, externalities, regulation, Pigovian taxes, incentive, state taxes, and oligopoly.