Why We Tip

Looking back and looking ahead at our tipping behavior, we can expect tips to remain a social norm that will increase.

The Online Shopping Nudges We Should Ignore

More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.

How Our Tipping Behavior is Changing

When we last looked at tipping, we said that it was a way to impress people (like Seinfeld’s George, below). Also we might be expressing altruism or just saying thank you for good service. But beyond all of the basics, our…