How A Brand Is Powerful

When Disney+ launched in 2019, the price was $6.99 a month. Now it’s $10.99. However, those of us that subscribe to Disney+ pretty much ignored the price pop. Although during December 2022, they offered an ad supported cheaper alternative, 94%…

The Dilemma That Comes With a Warning Label

The warning label creates a supply and demand dilemma because producers want you to read all of it…but not really.

What Makes a Snow Shoveler Smile?

Monday, in Morris County, New Jersey we got approximately 24 inches of snow. NOAA shows us who was hardest hit. My home, where the arrow points, is shaded in darker orange: At 20 to 30 inches rather than the usual…

The Downside of Gift Giving

During the holiday season, our gift giving might have less value than we expect because recipients engage in preference falsification.