A Short Tax (Form) Story

Occupying billions of hours and dollars, tax preparation in the United States could be much simpler if we just copied Estonia.

The Online Shopping Nudges We Should Ignore

More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.

Less Choice Fatigue at Whole Foods

With Whole Foods ranking produce as unrated, good, better, best, they are simplifying shoppers’ decision making and minimizing choice fatigue.