How Tiger Woods Helped Nike Sell Golf Balls

At $20 million a year for 30 years, a sports marketing expert said Hideki Matsuyama could “unlock $600 million in endorsements” because of yesterday’s Masters win at Augusta National. It’s all about the hats and the shirts. Let’s take a…

The Augusta National Golf Club and Women

Has the value of a woman changed at Augusta National Golf Club? Samuel Palmisano, Louis Gerstner and John Akers are former IBM CEOs with Augusta National Golf Club green blazers. Until now,  the CEOs of all major corporate sponsors of…