Learn With Elaine: How Covid Changed College Applications

By suspending the SAT and ACT, Ivy League colleges diminished transaction costs and made it easier to apply.

How Covid Affected College Applications

Our story starts in 1926, the year the SAT was born. Designed to measure aptitude, it was supposed to let colleges assess applicants who did not have an elite background. Jumping ahead to now, our story ends with schools making…

Why GameStop Stock Is Like a Beanie Baby

GameStop describes itself as a chain of 5,000+ stores that sells video games and entertainment products at malls and online. Rather than a retailer, though, GameStop will probably be remembered as a financial bubble. During 2020 when the stock was…

How To Diminish Our EV Range Anxiety

At 114 per 100,000 people, Vermont had the highest per capita concentration of EV chargers (plugs, not necessarily charging stations) in the U.S. Below, Washington D.C. at 81 and California, 72, are a distant second and third:   However, a…

Why a New Year’s Resolution Needs a Staircase

Pondering how to keep our New Year’s resolutions, we can look at the staircase in a Seattle office building.

How Chargers and Railroad Tracks are Similar

If the European Union mandates common charger standardization, consumers might applaud but Apple says there is a hidden downside.

How Eating Less Popcorn Is Like Smoking Fewer Cigarettes

Thinking about changing habits that are good and bad, we can look at what researchers discovered during a popcorn experiment.

How a Common Application Affected College Admissions

At highly selective schools, 2019 college admission rates were pretty low: Harvard: 4.5% Yale: 5.91% Stanford: 4.3% in 2018 (They are no longer releasing the number.) But we are looking at a tiny proportion of the higher education population. At…

What Happens When 1-Click Meets a Barcode?

It’s almost like 1-click and the barcode had a child. 1-click diminished the friction of an online purchase. Described in The Everything Store, it let Jeff Bezos increase revenue by making the purchase process easier. And, once Bezos got his…

Friction Free Clicks

Which friction minimizing invention received a patent in 1999? Amazon 1-Click. Described by Amazon in their application for patent 5,960,411, the purchaser just hits a button that activates the movement of payment information from “the client system” to the”server system.”…