It’s almost like 1-click and the barcode had a child. 1-click diminished the friction of an online purchase. Described in The Everything Store, it let Jeff Bezos increase revenue by making the p…
Friction Free Clicks
Which friction minimizing invention received a patent in 1999? Amazon 1-Click. Described by Amazon in their application for patent 5,960,411, the purchaser just hits a button that activates the moveme…
A New Way to See Friction
Thinking about friction, most people picture 2 surfaces rubbing together. As economists, we should instead think of the Nobel Prize. Friction is one reason that Dale Mortensen won the 2010 Nobel Prize…