Why We Eat Sliced Apples

Influenced by behavioral nudges, we are more likely to eat an apple that is sliced or to pay our taxes when we hear that everyone does.

Government Nudge Squad Questions

A government Nudge Squad that compensates for our irrational behavior is dealing with policy makers with the same behavioral economics irrationalities.

Marijuana Tax Problems

Creating perverse tax incentives, tax section 280E stops legal marijuana businesses from taking deductions because it is a federally controlled substance.

The Difference That a Sticker Makes

Because “I Voted” stickers indicate voting is a social norm, like paying taxes or saving electricity, people are more likely to act like their neighbors.