Faced with hundred of thousands of titles to choose from and what might be called peak TV, our response is surprising.
When Parking Is Like Cheetos Lip Balm
Making decisions about the future, sometimes our sunk costs–the irrecoverable time and money we invested in the past–distorts our logic.
Why We Don’t Build Enough Public Bathrooms
Looking at New York City beyond, we can use a slew of economic ideas to explain the insufficient supply of public bathrooms.
What Grubhub’s “Free Lunch” Cost Us
Grubhub’s free lunch offer wound up being rather costly for consumers and restaurants because they did not know TANSTAAFL.
How a Sedative Helped an Elephant in Kyiv
Looking at wartime zoos, we see how animals are comforted, supplies are stocked, and staff fights the war by remaining.
The Difference that Nine Cents Can Make
Through a mega study involving more than 60,000 participants, behavioral economists identified the most effective exercise nudges.
The Cost of a Weather Warning
Knowing that it is possible minimize the impact of weather and climate disasters, researchers are trying to figure out the best way.
When the Cost of a Plane and a Wait Are Similar
For the same economic reason, the supersonic Concorde should have been grounded sooner and we irrationally endure long phone wait times.