The Unexpected Sides of Pickleball

Reflecting the impact of a fast growing sport, pickleball economics takes us to a slew of unintended consequences.

How Serial Returners Create Unintended Consequences

Responding to the incentives created by online retailers, serial returners create a cost for themselves and suppliers.

Our Surprising Response to Peak TV

Faced with hundred of thousands of titles to choose from and what might be called peak TV, our response is surprising.

When Parking Is Like Cheetos Lip Balm

Making decisions about the future, sometimes our sunk costs–the irrecoverable time and money we invested in the past–distorts our logic.

Why We Don’t Build Enough Public Bathrooms

Looking at New York City beyond, we can use a slew of economic ideas to explain the insufficient supply of public bathrooms.

What Grubhub’s “Free Lunch” Cost Us

Grubhub’s free lunch offer wound up being rather costly for consumers and restaurants because they did not know TANSTAAFL.

How a Sedative Helped an Elephant in Kyiv

Looking at wartime zoos, we see how animals are comforted, supplies are stocked, and staff fights the war by remaining.

The Difference that Nine Cents Can Make

Through a mega study involving more than 60,000 participants, behavioral economists identified the most effective exercise nudges.

The Cost of a Weather Warning

Knowing that it is possible minimize the impact of weather and climate disasters, researchers are trying to figure out the best way.

When the Cost of a Plane and a Wait Are Similar

For the same economic reason, the supersonic Concorde should have been grounded sooner and we irrationally endure long phone wait times.