Responding to the incentives created by online retailers, serial returners create a cost for themselves and suppliers.
When Parking Is Like Cheetos Lip Balm
Making decisions about the future, sometimes our sunk costs–the irrecoverable time and money we invested in the past–distorts our logic.
Why We Don’t Build Enough Public Bathrooms
Looking at New York City beyond, we can use a slew of economic ideas to explain the insufficient supply of public bathrooms.
How the Pandemic Changed the Birth Rate
Sometimes compared to hurricanes, victory celebrations and blackouts, the pandemic birth rate also responded to a catastrophe.
When is Tuna not Tuna, Bread not Bread, and a Footlong Not 12″?
For its chicken, tuna, bread, and footlong, Subway has been in court defending the sandwich names that some say are misleading.
Learn With Elaine: Impulse Buying
Staying at home during the pandemic, we have shifted our impulse buying from the supermarket to our online shopping cart.
Who Will Sacrifice Civil Liberties During a Pandemic?
Comparing 14 different countries, we would find the willingness to make civil liberties trade-offs for better health conditions varies.
When Communal Mugs Are Like Gym Memberships
When companies replace single use cups with mugs and glasses, the employee response has been somewhat like our use of gym memberships.
What Iowa Could Have Learned From La La Land
Seemingly different, for the same reasons, we’ve had partial nuclear plant meltdowns, financial meltdowns, and a meltdown in Iowa during their caucus.
When It’s Tough to Calculate the Cost of An Internet Tax
After the Supreme Court said any state could charge internet taxes, the decision rippled across small, large, local, and remote businesses.
