Why We Tip

Looking back and looking ahead at our tipping behavior, we can expect tips to remain a social norm that will increase.

The (Surprisingly) Best Way to Reduce Our Carbon Footprint

If we really want to diminish our carbon footprint, we need to focus on behavior that is somewhat different from what we usually do.

How Governments Nudge Us

Whether it’s plastic straw use, energy conservation, or flu vaccinations, governments use nudges to influence our decisions.

The Contest That NYC Didn’t Want To Win

With other cities like London having successfully implemented a traffic congestion pricing plan, NYC has begun to figure out a proposal.

The Story of a Nudge and the Nobel Economics Prize

For his public policy nudges and his contributions to behavioral economics, Richard Thaler will get the 2017 Nobel Memorial Prize in Economics.

The Surprising Impact of Seeing Red

Making financial decisions, we might take more or less risk because of the color of the print in our documents and charts.

How Long Do We Keep Our New Year’s Resolutions?

Not especially high, the success rate for New Year’s resolutions drops off on “Off the Wagon” Thursday during the beginning of February.

The Best Kind of Climate Change Law

The Washington state legislature will soon vote on a win/win emissions reduction law. But it could lose. U.S. Carbon Dioxide Emissions Let’s first look at energy consumption and emissions sources. U.S. energy consumption is dominated by oil: Predictably, petroleum is a…

The Response to Calorie Labels

Although research shows the impact is small, the Affordable Care Act will soon mandate calorie labels and nutrition information in restaurant chains.

Dynamic Pricing: How To Lower Your Electric Bill

As monopolies, electric utilities have the pricing power that lets them offer dynamic pricing through smart meters but supply and demand will change slowly.