We can use a zoo that includes black swans, gray rhinos, elephants, and camels to describe financial events and human behavior.
Why Our Tipping Behavior Changed
Explained by behavioral economics, a new technological default changed our tipping behavior in restaurants and taxi cabs.
May 2022 Friday’s e-links: How a Nudge Makes a Difference
Starting our May 2022 e-links, this Katy Milkman podcast is a behavioral economics diversion that exposes the nudges that shape our decisions.
A Short Tax (Form) Story
Occupying billions of hours and dollars, tax preparation in the United States could be much simpler if we just copied Estonia.
The Difference that Nine Cents Can Make
Through a mega study involving more than 60,000 participants, behavioral economists identified the most effective exercise nudges.
The $50 That No One Wanted
While a brown M&M and an unread college course syllabus seem very different, they both provide a lesson about the need for default options.
The Tax That Made Us Healthier
By increasing cigarette taxes, states provided an example that extends beyond smoking of how a higher cost leads to healthier habits.
Why We Tip
Looking back and looking ahead at our tipping behavior, we can expect tips to remain a social norm that will increase.
The (Surprisingly) Best Way to Reduce Our Carbon Footprint
If we really want to diminish our carbon footprint, we need to focus on behavior that is somewhat different from what we usually do.
How Governments Nudge Us
Whether it’s plastic straw use, energy conservation, or flu vaccinations, governments use nudges to influence our decisions.
-
1 
-
2 
-
3 
-
4 
-
5 
