Because a viral video circulated during this year’s March Madness, NCAA women’s basketball will be treated more equitably in the future.
March Madness is a brand. As a trademarked phrase, it represents more than a tournament. It is a massive moneymaker that creates excitement, rivalries, and riveted viewership. It also represents NCAA gender inequality. NCAA Gender Inequality At this year’s tournament,…
In addition to March Madness brackets, we could have used a college sports program valuation to rank the market value of each team.
With a poor hiring record for female college coaches, many universities and athletic conferences have received dismal gender bias grades.
Involving multiple markets and hundreds of millions of dollars, March Madness money facts relate to the NCAA, coaches, teams and the extra beer we buy.
Whether looking at what fans spend and wager or the NCAA, the coaches, the teams, the media, and corporate promotions, March Madness is about big business.
Our Monday Gender Issue: “A woman’s place is on home, first, second, and third.” A League of Their Own, 1992 45 years ago, cheerleading and square dancing were the sports we associated with young women while only 1 in 27…