Because a viral video circulated during this year’s March Madness, NCAA women’s basketball will be treated more equitably in the future.
How March Madness Generates Gender Bias
March Madness is a brand. As a trademarked phrase, it represents more than a tournament. It is a massive moneymaker that creates excitement, rivalries, and riveted viewership. It also represents NCAA gender inequality. NCAA Gender Inequality At this year’s tournament,…
The Market Value of a College Sports Program
In addition to March Madness brackets, we could have used a college sports program valuation to rank the market value of each team.
The Athletic Programs That Score High for Gender Bias
With a poor hiring record for female college coaches, many universities and athletic conferences have received dismal gender bias grades.
March Madness Money Facts
Involving multiple markets and hundreds of millions of dollars, March Madness money facts relate to the NCAA, coaches, teams and the extra beer we buy.
Following the March Madness Money
Whether looking at what fans spend and wager or the NCAA, the coaches, the teams, the media, and corporate promotions, March Madness is about big business.
How is March Madness About Women?
Our Monday Gender Issue: “A woman’s place is on home, first, second, and third.” A League of Their Own, 1992 45 years ago, cheerleading and square dancing were the sports we associated with young women while only 1 in 27…