How a Behavioral Economist Explains a Frappuccino Problem

Since 1995, many of us have been consuming shamelessly decadent Frappuccinos. Just one Ultra Caramel Frappuccino with dark caramel coffee, layers of whipped cream (each topped with a dollop of caramel sauce), and white chocolate tops the 400 calorie threshold.…

Why We Will Miss the Candy We Never Loved

Told that their least favorite candy might no longer exist, people are panic buying NECCO wafers and Sweethearts because the New England Confectionary Company could shut down.

Weekly Roundup: From Lost Jobs to Fewer Tips

Posts Roundup Sunday 10.11.15 Why we stick with a brand…more Monday 10.12.15 The many meanings of the minimum wage…more Tuesday 10.13.15 How a drone port solves road problems…more Wednesday 10.14.15 Development surprises from a new Nobel winner…more Thursday 10.15.15 Finding disappearing jobs…more…

Why Brand Loyalty is about More than Taste

Brand loyalty, preferring aspartame in Diet Pepsi and Coca-Cola’s original recipe can be explained by ideas from behavioral economics like status quo bias.