endowment effect

September 2, 2018

How a Behavioral Economist Explains a Frappuccino Problem

Since 1995, many of us have been consuming shamelessly decadent Frappuccinos. Just one Ultra Caramel Frappuccino with dark caramel coffee, layers of whipped cream (each topped […]

April 12, 2018

Why We Will Miss the Candy We Never Loved

Told that their least favorite candy might no longer exist, people are panic buying NECCO wafers and Sweethearts because the New England Confectionary Company could shut down.