Although they last for five years and (sometimes) taste like plaster, conversation hearts are the best selling Valentine’s Day Candy.
Why We Will Miss the Candy We Never Loved
Told that their least favorite candy might no longer exist, people are panic buying NECCO wafers and Sweethearts because the New England Confectionary Company could shut down.
Why Brand Loyalty is about More than Taste
Brand loyalty, preferring aspartame in Diet Pepsi and Coca-Cola’s original recipe can be explained by ideas from behavioral economics like status quo bias.