Weekly Economic News Roundup and branding Eswatini flag
What's Trending
Why the Name of a Country Is Its Brand

Like corporations, countries engage in branding when they change their name or try to influence what the world thinks about them and their products.

Weekly Economic News Roundup and Rebranding Dunkin' Donuts
What's Trending
When Less Is More at Dunkin’ Donuts

When a firm like Dunkin’ Donuts does some rebranding with a name change, it is trying to send a new message to its customers

Business
Why Google Just Got a Parent Called Alphabet

By rebranding Google as Alphabet, it can have a clearly defined parent while Google, as an oligopoly, can keep its brand’s product differentiation.

everyday economics at Starbucks
What's Trending
A New Message From Starbucks

Worried about losing sales to upscale brands, Starbucks is using competitive strategies to increase demand from affluent customers.

econlife®

Connecting economics with everyday life.

Located at the intersection of current events, history, and economics, econlife® slices away all of the layers that make economics boring and complex. We like economics and we would like for you to like it too.

Translate
Elaine’s New Book
Econlife-101-1-2-The-Foundation

Connecting
economics with
everyday life.

Sign­up for your daily slice of
econlife®.

Thank you for subscribing.

Something went wrong.