The Coke Pepsi Space Race

After visiting NASA in 1984, Coca-Cola started a cola space race against Pepsi that did not quite work out as it expected.

The Surprising Tale of the Mexican Soda Tax

The surprising impact of the Mexican soda tax demonstrated that consumer and supplier responses can be unpredictable.

What New Coke Could Teach Baseball

Baseball managers say that winning requires time consuming competitive strategies that conflict with the sport’s need to shorten game time and attract fans.

Packaging Matters

How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back to their traditional orange with a straw. Some consumers…

Indian Cola Wars

In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited with…

Congressional Deficit “Games”

Composed of 6 Democrats and 6 Republicans, the congressional super committee is supposed to create a deficit reduction plan. If they do not propose the plan or if Congress does not approve their plan, then automatic cuts are triggered. The…

Coke and Pepsi

Pepsi has discovered that “fun for you” (chips and soda) increases revenue more than “good for you” (oatmeal, fruit juice, Gatorade). According to the WSJ, with Pepsi losing market share to Coke, they will focus more advertising dollars on “fun…

Soda Wars

Diet Coke just pushed Pepsi out of the #2 spot in soda sales. Other soda facts… As reported by Beverage-Digest, Coke (17%) remains the most popular carbonated soft drink with Diet Coke (9.9%) next and then Pepsi (9.5%) and Mt.…