The Connection Between a Killer Plant and Elmer’s Glue

An innovation being sold to manufacturers, jars with slippery interior surfaces will create positive externalities by lessening waste and saving time.

Packaging Matters

How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back to their traditional orange with a straw. Some consumers…