A (Strawberry) Pop-Tart Tort

Reminding us that labels matter, consumers took Kellogg’s to court because Strawberry Pop-Tarts have more pears and apples than strawberries.

Why Your Stock Ticker Symbol Matters

Much more than a name for trading stock, clever stock ticker symbols can affect how investors feel about companies.

August 2021 Friday’s e-links: Some Economic Psychology

Our August e-links begin with some insight from Daniel Kahneman, the first (and only) psychologist to win the economics Nobel award.

Why Baseball Umpires Are Like Wine Tasters

Whether looking a the strikes called by an umpire or the scores from wine tasters, we would see inconsistent decisions that are called noisy.

How Legos Helped to Build a Vaccination Center

Albrecht Broemme had to figure out the design of Germany’s Covid-19 vaccination centers at two airport terminals, a concert venue, a velodrome, an ice rink, and a convention hall. So, he used Legos. Below, Mr. Broemme is holding a picture…

Why Amazon Is Buying a Freighter Fleet

Just 16 years ago, we needed a $25 minimum order to get Amazon’s free Super Saver Shipping for an 8 to 10 day wait. An extra $9.48 got us two-day delivery and $16.48, one day. But then in 2009, they…

Apple’s Goldilocks Strategy

A behavioral economist can explain why a pricing strategy can become a legend when it relates to a bread making machine.

What (Baseball) Spitballs and (Coronavirus) Sanitizer Have in Common

During the 1870s some players discovered they could change a baseball’s trajectory at precisely the right moment. It just took a bit of spit. Decades later they banned the spitball because it made for boring games. Fans wanted more action,…

How Subscriptions Could Affect Car Sales

Through a BMW subscription, the incentive to buy a menu of extras like heated steering wheels shifts from the typical car dealer’s option package.

The Best Way To Measure Happiness

When we compare Bhutan’s gross national happiness (GNH) to its gross domestic product (GDP, we could decide if happiness relates to economic growth.