During the 1870s some players discovered they could change a baseball’s trajectory at precisely the right moment. It just took a bit of spit. Decades later they banned the spitball because it ma…
How Subscriptions Could Affect Car Sales
Through a BMW subscription, the incentive to buy a menu of extras like heated steering wheels shifts from the typical car dealer’s option package.…
The Best Way To Measure Happiness
When we compare Bhutan’s gross national happiness (GNH) to its gross domestic product (GDP, we could decide if happiness relates to economic growth.…
The New Meaning of Fast Delivery
From the nineteenth century to the twenty-first, our expectations for fast letter and package delivery have changed considerably.…
How a Behavioral Economist Explains a Frappuccino Problem
Since 1995, many of us have been consuming shamelessly decadent Frappuccinos. Just one Ultra Caramel Frappuccino with dark caramel coffee, layers of whipped cream (each topped with a dollop of caramel…
Why You Might Want Some “Price Gouging”
Called “price gouging” by many of us, an increase in prices as a hurricane approaches could be a productive incentive for supply and demand.…
What Soccer Can Teach Us About Investing
When measuring happiness around the world after a World Cup finals match, the pain of loss can exceed the pleasure of gain.…
Why Charismatic Animals Need More Conservation
A paradox explains why our concern for wildlife conservation might not extend to the charismatic animals we most care about.…
Why We Will Miss the Candy We Never Loved
Told that their least favorite candy might no longer exist, people are panic buying NECCO wafers and Sweethearts because the New England Confectionary Company could shut down.…
Will Money Bring You Happiness?
Looking at our day-to-day emotions and our life evaluation, recent studies give us some answers about whether money brings happiness.…