How Fast Food Got Faster

Like we expect drive-thru speed, now, at home too, we will enjoy faster food delivery through a new DoorDash McDonald’s deal.

The Real Reason We Love Girl Scout Cookies

When we look at this year’s Girl Scout cookie economics, what we see is also happening far beyond the world of cookies.

How Fast (Delivery) Became Slow

Looking back as far as the 19th century and as recently as the start of Amazon Prime, we can see how what we call fast delivery has changed.

A (Strawberry) Pop-Tart Tort

Reminding us that labels matter, consumers took Kellogg’s to court because Strawberry Pop-Tarts have more pears and apples than strawberries.

Why Your Stock Ticker Symbol Matters

Much more than a name for trading stock, clever stock ticker symbols can affect how investors feel about companies.

August 2021 Friday’s e-links: Some Economic Psychology

Our August e-links begin with some insight from Daniel Kahneman, the first (and only) psychologist to win the economics Nobel award.

Why Baseball Umpires Are Like Wine Tasters

Whether looking a the strikes called by an umpire or the scores from wine tasters, we would see inconsistent decisions that are called noisy.

How Legos Helped to Build a Vaccination Center

Albrecht Broemme had to figure out the design of Germany’s Covid-19 vaccination centers at two airport terminals, a concert venue, a velodrome, an ice rink, and a convention hall. So, he used Legos. Below, Mr. Broemme is holding a picture…

Why Amazon Is Buying a Freighter Fleet

Just 16 years ago, we needed a $25 minimum order to get Amazon’s free Super Saver Shipping for an 8 to 10 day wait. An extra $9.48 got us two-day delivery and $16.48, one day. But then in 2009, they…

Apple’s Goldilocks Strategy

A behavioral economist can explain why a pricing strategy can become a legend when it relates to a bread making machine.