On January 30, 2000, 11 start-ups ran Super Bowl ads. Within just a year, eight were gone because of a bankruptcy or a buyout. $2 million or so was a lot for a young firm to spend: 2021 Super Bowl…
#TBT: For some economic history and a bit of fun, we can look at Apple 1984, the Sock Puppet, and other past Super Bowl ads.
For a smile, some economic history, and a look at how companies make some money, Super Bowl ads say a lot in just thirty seconds.
Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.
Able to charge monopoly prices for Super Bowl ads, CBS is getting $5 million for a 30-second ad from firms that include Anheuser-Busch, Coca-Cola and Pepsi.
Because of monopoly pricing power, as a price maker with sole Super Bowl broadcast rights, NBC can charge $4.5 million for a 30 second ad slot.
In an ad for the (Super Bowl) ad, Stephen Colbert talks about Wonderful Pistachios. http://www.youtube.com/watch?v=oKAG7UJ-NWk Fox said its Super Bowl TV ad inventory (estimated at 65 spots) for the game is sold out. According to Ad Age, that inventory included…