Learn With Elaine: A Bucatini Mystery

The product differentiation that led everyone to love bucatini also created a mystery when it disappeared from supermarket shelves.

Why Companies Care About Color

More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.

Nike’s Amazon Problem

Nike’s Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.

When Can T-Mobile Own Magenta?

Included in a long list of color trademarks, magenta belongs to T-Mobile but the precise hue and the industry where it’s owned have been challenged.

The Chicken Sandwich War That Popeyes and Chick-fil-A Started

A Maryland man tried to sell his Popeyes chicken sandwich for $100 through Facebook. He even offered to deliver it in the DC area for an extra $38.52. Because of the frenzy over the sandwich, he might have made the…

Food Fights Over Cauliflower, Meat, and Milk

The farmers who produce rice, milk, and meat have sought to ban the food labels used by cauliflower rice, almond milk, and plant-based meat makers.

Throwback Thursday: Remembering Standard Oil When We Look Forward to Amazon

#TBT: Today’s Throwback Thursday looks back to why Standard Oil was divided into 34 companies by the Supreme Court in 1911 and then forward to Amazon.

The Pizza War That Pepperoni Started

The chef that left New York’s Prince Street Pizza to start his own restaurant could find himself fighting a pizza war because of his pepperoni recipe.

Deciding If Walmart Can Do Eye Exams in Oklahoma

In Oklahoma, voters will soon decide if eye care regulation should let retailers like Walmart and Costco give you eye exams and sell you eye glasses.