Reading the 2022 World Happiness Report, I wonder whether its six variables are what we should use to rank happy countries.
Looking at logos, we can prove the Ketchup and Mustard Theory through the colors that fast food chains use.
Judges sometimes have tasty decisions when they have to decide what a food name like Mexican or gruyère means.
Looking back and looking forward, we can say that General Electric history has been touched by Nikola Tesla.
Although the hospital prices transparency rule kicked in last January, it still is somewhat impossible to decipher a hospital’s price list.
When a logo changes, it can signal the evolution of a brand for companies and government agencies that range from MasterCard to NASA.
The product differentiation that led everyone to love bucatini also created a mystery when it disappeared from supermarket shelves.
More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.
Nike’s Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.