Why a Rain Forest Needs a Price Tag

We can increase rain forest value with a price tag because quantifying something that is priceless more tangibly conveys its worth.

What is the Price of a Rain Forest?

Chevron said that $40 million was sufficient. Attorneys representing 47 villagers from Ecuador’s rain forest considered $19 billion. And now, we have several court decisions. Our story begins in 1967 when Texaco discovered oil in Ecuador. At first using helicopters…