More than the list we could take to the mall, we are influenced by the shopping nudges that stores use to boost our buying.
Whether looking a the strikes called by an umpire or the scores from wine tasters, we would see inconsistent decisions that are called noisy.
If we really want to diminish our carbon footprint, we need to focus on behavior that is somewhat different from what we usually do.
Whether it’s plastic straw use, energy conservation, or flu vaccinations, governments use nudges to influence our decisions.
We can ask why our lottery ticket spending has been $70 billion annually when we have such an infinitesimal chance of winning.
When politicians plan to update our transportation infrastructure, they are influenced by a hidden hand that can be benevolent or malevolent.
Although research shows the impact is small, the Affordable Care Act will soon mandate calorie labels and nutrition information in restaurant chains.