Why We Need New Logos

When a logo changes, it can signal the evolution of a brand for companies and government agencies that range from MasterCard to NASA.

How and why does UPS get my package to me so fast?

Occasionally, I have asked the UPS man who is always so gracious to wait a moment at my front door while I go to the kitchen. Taking a minute or so, I grab an apple for him. In a Planet Money interview,…

Drones That Can Deliver Your Pizza…and More

Long before Jeff Bezos told Charlie Rose that drones would be delivering our Amazon packages, Dominos was showing how they could transport pizza. And here is the Amazon “Prime Air” version of a drone delivery: The drone delivery initiative, though,…

iPhone 5 Economics

Explaining the probable impact of the new Apple iPhone, one UPS employee recalled the impact of the last new iPad launch.  At its internal hubs, UPS created more work hours for part timers and enjoyed more revenue because of the volume…

You’ve Got Mail?

During dinner this evening, my friend said that she loves her local post office. A very small branch in a teeny building, they know her name, her needs, and are a neighborhood institution. But, is it worth $1 billion a…

Can the USPS Deliver?

You’ve got mail? Maybe not on Saturday. As explained in a Teaching Company lecture (#28), the U.S. Postal Service (USPS) faces competition from UPS and FedEx, from email, faxes, and texts. Their salaries average 30% higher than the private sector,…