Nike’s Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.…
How to Develop a New Apple
Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.…
Why Our Movie Theaters Will Change
When the Justice Department terminates a rule from approximately 70 years ago, movie industry economics could change what we see at local theaters.…
The Online Shopping Nudges We Should Ignore
More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.…
When Can T-Mobile Own Magenta?
Included in a long list of color trademarks, magenta belongs to T-Mobile but the precise hue and the industry where it’s owned have been challenged.…
How Mexican Tequila is Like New Zealand Honey
Protecting honey through a trademark or an EU PDO are the goals of the makers of New Zealand’s manuka honey because others are producing similar products.…
Why We Want the McRib
Much more than if the McDonald’s McRib were always available, its demand soars because of limited availability each year.…
What Feta Farmers Fight For
The EU provides feta cheese makers protection from competition through a geographical indication that gives their name monopoly power.…
An Unusual Pizza Market
When we compare pizza competition on an island to everywhere else, we wind up with some of what we expect but not entirely.…
Throwback Thursday: When Google Was Just Google
#TBT: Looking back at Google’s growth spurts, we begin with a small company in 1999 but then see 270 acquisitions and industry concentration.…