An example of the revolution in mattress markets, Casper has been a leader and a victim of the competition that its innovation inspired.…
Why Companies Care About Color
More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.…
The People Who Loved Watermelon Flavored Oreos
Because more demand for new products could be a warning sign, retailers need to take a close look at who wants what they’ve just launched.…
Nike’s Amazon Problem
Nike’s Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.…
How to Develop a New Apple
Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.…
Why Our Movie Theaters Will Change
When the Justice Department terminates a rule from approximately 70 years ago, movie industry economics could change what we see at local theaters.…
The Online Shopping Nudges We Should Ignore
More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.…
When Can T-Mobile Own Magenta?
Included in a long list of color trademarks, magenta belongs to T-Mobile but the precise hue and the industry where it’s owned have been challenged.…
How Mexican Tequila is Like New Zealand Honey
Protecting honey through a trademark or an EU PDO are the goals of the makers of New Zealand’s manuka honey because others are producing similar products.…
Why We Want the McRib
Much more than if the McDonald’s McRib were always available, its demand soars because of limited availability each year.…