Looking at gasoline prices that are controlled by algorithms, we could be surprised by how they affect competition.…
A Surprise From Clorox
In a 2020 Axios/Harris Survey, participants were asked which company had the best corporate reputation in the U.S. The Clorox Company was first in a top 100 list. These were the top ten: Last year, ne…
Why McDonald’s Likes the Drive-Thru
Because of the role it played in the U.S. and globally during pandemic lockdowns, McDonald’s drive-thru has become more important.…
The Coke Pepsi Space Race
After visiting NASA in 1984, Coca-Cola started a cola space race against Pepsi that did not quite work out as it expected.…
When Finger Lickin’ Became a Problem
With new social norms and health requisites, companies like Domino’s and Apple are producing pandemic advertising that conveys a different message.…
How Mattress Markets Have Inflated
An example of the revolution in mattress markets, Casper has been a leader and a victim of the competition that its innovation inspired.…
Why Companies Care About Color
More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.…
The People Who Loved Watermelon Flavored Oreos
Because more demand for new products could be a warning sign, retailers need to take a close look at who wants what they’ve just launched.…
Nike’s Amazon Problem
Nike’s Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.…
How to Develop a New Apple
Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.…