The Problem With a 5-Star Review

Called “reputation inflation,” too many 5-star ratings for a good or a service or a restaurant become increasingly meaningless.

Why an Airline Seat Is Like a Hotel Room and a Disney Ride

Looking at extra fees, we can say that airline seats, hotel rooms, and Disney World rides are somewhat similar.

An Epic Disagreement Between Apple and Fortnite

In the Epic v. Apple legal battle, the court may have to decide whether to upset the power that Apple has through its app store.

What We Might Not Know About Big Tech

Comparing the companies called big tech, we can see the similar ways that they grew, diversified, and became increasingly powerful.

Why We Need New Logos

When a logo changes, it can signal the evolution of a brand for companies and government agencies that range from MasterCard to NASA.

How Tiger Woods Helped Nike Sell Golf Balls

At $20 million a year for 30 years, a sports marketing expert said Hideki Matsuyama could “unlock $600 million in endorsements” because of yesterday’s Masters win at Augusta National. It’s all about the hats and the shirts. Let’s take a…

Food and Drink Fights

Orthodox gin distillers say that juniper should be its main flavor. The U.K Gin Guild however says it’s okay if craft makers introduce other flavors like toffee. Then, there is a second rule. And that is the problem. Gin Labels…

All You Could Ever Want to Know About the Subway Footlong

If you live in New York, the BMT is the Brooklyn Manhattan Transit system. However, to another group of Subway users, it means, “Biggest, Meatiest, Tastiest.” While Subway created the B.M.T. in 1975, you still can order an Italian B.M.T.…

How the Best and Worst Airlines Are Different

The rules used to be that, for no extra charge, you could fly with your (untrained) emotional support animal (ESA). As long as you had a corroborating letter from a health professional, it was okay with most airlines. The pig…

Why Our Root Beer Needs a New Label

A&W Root Beer tells us that it’s made with Aged Vanilla: Not necessarily. Real and Artificial Vanilla Flavor Our story starts in Madagascar where 80 percent of the world’s vanilla is produced. Growing up tree trunks, vanilla is a labor-intensive…