#TBT: Today’s Throwback Thursday looks back to why Standard Oil was divided into 34 companies by the Supreme Court in 1911 and then forward to Amazon.…
How Shopping For Yogurt is Like Buying a Car
Recent research explains that our yogurt choice fatigue at the supermarket is rather similar to what we experience when buying a car.…
The Market Value of a College Sports Program
In addition to March Madness brackets, we could have used a college sports program valuation to rank the market value of each team.…
Two Ways to See a New Restaurant
While Kenji Lopez-Alt perceived his new restaurant through a food writer’s lens, an economist would see it somewhat differently.…
What You Might Not Know About Cardboard Boxes
Easy to ignore, the quantity of cardboard boxes that we demand has soared because of the incentives created by Amazon Prime.…
When $430 Million Is Not Enough
Whether looking at Mike Trout’s $430 million or a newly drafted player, we see athletes whose baseball salaries are called underpaid.…
How to Deal With (Airplane Seat) Recline Rage
To recline or not to recline an airplane seat is a problem for passengers and airlines because of pitch, profits, property rights, and your philosophy.…
The Best (and Worst) Ways to Board an Airplane
Although boarding planes faster is a goal for the major airlines, they have had limited success because of the tradeoffs they are unwilling to make.…
The Value of the Brands We Love the Most
Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.…
Deciding If Lab-Made Meat Can Be Called Meat
Ranchers and poultry farmers are supporting legislation that requires lab-made meat labels to indicate the product is not real meat.…