How to Decide if a Hot Dog Is a Sandwich

The hot dog in a bun becomes more than a meal when sandwich classification determines if it’s taxed and who can compete.

The Life of a Christmas Tree: From Seedling to Six-Footer

Looking at the life of a Christmas tree from seedling to six footer, we can see why it will cost us approximately $75.

How Meta Might ReMake the Facebook Brand

As rebranding Facebook unfolds, the firm’s strategy and structure are supposed to reflect its new identity as Meta.

Why McDonald’s Cares About a Speedy Drive-Thru

For drive-thru speed, McDonald’s believes that just 20 seconds can make a huge difference in taking customers away from competitors.

The Problem With a 5-Star Review

Called “reputation inflation,” too many 5-star ratings for a good or a service or a restaurant become increasingly meaningless.

Why an Airline Seat Is Like a Hotel Room and a Disney Ride

Looking at extra fees, we can say that airline seats, hotel rooms, and Disney World rides are somewhat similar.

An Epic Disagreement Between Apple and Fortnite

In the Epic v. Apple legal battle, the court may have to decide whether to upset the power that Apple has through its app store.

What We Might Not Know About Big Tech

Comparing the companies called big tech, we can see the similar ways that they grew, diversified, and became increasingly powerful.

Why We Need New Logos

When a logo changes, it can signal the evolution of a brand for companies and government agencies that range from MasterCard to NASA.

How Tiger Woods Helped Nike Sell Golf Balls

At $20 million a year for 30 years, a sports marketing expert said Hideki Matsuyama could “unlock $600 million in endorsements” because of yesterday’s Masters win at Augusta National. It’s all about the hats and the shirts. Let’s take a…