When Disney+ launched in 2019, the price was $6.99 a month. Now it’s $10.99. However, those of us that subscribe to Disney+ pretty much ignored the price pop. Although during December 2022, they offered an ad supported cheaper alternative, 94%…
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Why the Swiss Matterhorn Matters
Decisions made by Toblerone’s parents company mean that the Swiss chocolate bar will need to shed some of its “Swissness.”
How We Can Fight Inflation Through a Hot Dog War
Because of competition between Sam’s Club and Costco, shoppers can fight the war against inflation with a hot dog and soda combo.
Why We Want a Royal Warrant
Guaranteeing quality, a royal warrant is a rather clever way for the British monarchy to help businesses compete.
How Bruce Springsteen Should Price His Platinum Tickets
Rather than objecting to some very high Springsteen ticket prices, fans should recognize the economic ideas that justify them.
Where the Most Trusted Cereal is a Star
With advertisements easy to ignore, food and beverage companies are increasingly using TV product placement as a competitive strategy.
The New Chicken Sandwich Wars
With the 2022 battles in the fast food chicken sandwich wars, we have the traditional sandwiches from the 2019 war and new entries also.
The Mystery of the Disappearing Coupon
Because of disappearing coupons, the people that spent the time to save the money no longer enjoy price discrimination.
When We Need a Better Name
Our demand for a good or a service or even a pet can be increased or decreased by whether the name is easy or difficult to pronounce.
The Surprising Star of Space Jam
Done well, movie product placements for firms like Nike and even a university like MIT can boost brand value.