Why Coca-Cola Is Going After the Zombies

Looking at how Coke competes, we can see that they believe less is more as they discontinue hundreds of brands like Tab.

The Story of a New Apple (Called the SnapDragon)

Similar in some ways to Apple’s iPhone 12, Cornell University has developed two new apples that reflect years of research and development.

How Algorithms Change Gasoline Prices

Looking at gasoline prices that are controlled by algorithms, we could be surprised by how they affect competition.

A Surprise From Clorox

In a 2020 Axios/Harris Survey, participants were asked which company had the best corporate reputation in the U.S. The Clorox Company was first in a top 100 list. These were the top ten: Last year, neither Clorox nor Hershey was…

Why McDonald’s Likes the Drive-Thru

Because of the role it played in the U.S. and globally during pandemic lockdowns, McDonald’s drive-thru has become more important.

The Coke Pepsi Space Race

After visiting NASA in 1984, Coca-Cola started a cola space race against Pepsi that did not quite work out as it expected.

When Finger Lickin’ Became a Problem

With new social norms and health requisites, companies like Domino’s and Apple are producing pandemic advertising that conveys a different message.

How Mattress Markets Have Inflated

An example of the revolution in mattress markets, Casper has been a leader and a victim of the competition that its innovation inspired.

Why Companies Care About Color

More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.

The People Who Loved Watermelon Flavored Oreos

Because more demand for new products could be a warning sign, retailers need to take a close look at who wants what they’ve just launched.