The Mystery of the Missing Price Tag

Still subject to the market’s supply and demand, the prices we pay could reflect a dynamic pricing phenomenon that we cannot see.

How Hydrox Lost the Cookie Wars

Looking at how firms compete, the results of the Oreo Hydrox cookie wars are the perfect example of strategies that depend on the market.

Who Will Win the French Toast Stick War?

In breakfast wars among fast food establishments, one key weapon in their arsenal is the French toast stick.

The JetBlue Spirit Match

Again, airline competition could have shifted when a judge had to decide if JetBlue could acquire Spirit Airlines.

How McDonald’s Built a Better Burger

From the beginning, McDonald’s had the fast food recipe. Seventy years ago, its milkshake salesman, Ray Kroc, wanted to see why they had ordered 10 of his multi-mixers. With each one able to make five shakes, a 50-shake capability was…

What Your Voice Says About You

Recognizing how voice matters for pay and prestige, we can better underatnd why all pilots sound the same during a commercial flight.

How Spaghetti Sauce Recipes Helped Campbell’s Compete

About much more than cooking, spaghetti sauce recipes display how oligopolies like Campbell’s Soup competes.

Why Cannabis Companies Have Naming Problems

We have a federal state contradiction when a business cannot get a marijuana trademark because it’s (legally) selling a Schedule 1 substance.

What An “X” Can Mean

Reflected by logo rebranding, Martk Zuckerberg and Elon Musk are trying to change the identiies of their companies.

Why Should We Care About Pink?

Called Barbiecaore, the creators of the soon-to-be-released Barbie film has created a brand that is based on the color pink.