Why We Want a Royal Warrant

Guaranteeing quality, a royal warrant is a rather clever way for the British monarchy to help businesses compete.

How Bruce Springsteen Should Price His Platinum Tickets

Rather than objecting to some very high Springsteen ticket prices, fans should recognize the economic ideas that justify them.

Where the Most Trusted Cereal is a Star

With advertisements easy to ignore, food and beverage companies are increasingly using TV product placement as a competitive strategy.

The New Chicken Sandwich Wars

With the 2022 battles in the fast food chicken sandwich wars, we have the traditional sandwiches from the 2019 war and new entries also.

The Mystery of the Disappearing Coupon

Because of disappearing coupons, the people that spent the time to save the money no longer enjoy price discrimination.

When We Need a Better Name

Our demand for a good or a service or even a pet can be increased or decreased by whether the name is easy or difficult to pronounce.

The Surprising Star of Space Jam

Done well, movie product placements for firms like Nike and even a university like MIT can boost brand value.

What Password Sharing Really Means

While our password sharing had been ignored by Netflix, now they’ve become very aware that they have a free rider problem to solve.

Why We Don’t Want To Be The World’s Happiest Country

Reading the 2022 World Happiness Report, I wonder whether its six variables are what we should use to rank happy countries.

McDonald’s Style of Globalization

Whether looking at a Russian departure or their spread around the world, we see McDonald’s globalization as a successful prototype.