Considering the cost of ad-free streaming video, we are nudged in opposite directions by incentives that relate to behavioral economics.
Our Surprising Response to Peak TV
Faced with hundred of thousands of titles to choose from and what might be called peak TV, our response is surprising.
What Password Sharing Really Means
While our password sharing had been ignored by Netflix, now they’ve become very aware that they have a free rider problem to solve.
How Reese’s Pieces Are Like Ray-Bans
With tectonic shifts in the TV and film business, movie product placement has remained a dependable marketing tool.
Learn With Elaine: What We Don’t Know We Own
Based on the six hidden rules of ownership, from Netflix passwords to airplane seats, what we don’t know we own shapes our behavior.
How Password Sharing Is Similar to (Airplane Seat) Recline Rage
Many of us share Netflix passwords. We think it is okay to recline in our airplane seat. And we would be horrified if someone casually took the groceries out of our cart at the checkout. All three situations are similar.…
How the Pandemic Ended Peak TV
Before COVID-19, we thought that peak TV was a rising number as more original shows were written and produced but the industry has changed.
Why New Coke is Back
An innovative disaster, the introduction of New Coke in 1985 generated so massive a protest that no one ever thought it could return…until now.
When Gasoline is Like Spotify
We used to buy what we needed. Now we subscribe. If you live in Chicago, you can sign up for a weekly gasoline delivery subscription. For $16 a month plus the price of the gas, Yoshi will fill up your…
The Unintended Consequences of Parental Leave
Although firms and countries have family friendly policies with generous paternity and maternity leave, the impact has harmed women’s chances for promotion.
