How Reese’s Pieces Are Like Ray-Bans

With tectonic shifts in the TV and film business, movie product placement has remained a dependable marketing tool.

Learn With Elaine: What We Don’t Know We Own

Based on the six hidden rules of ownership, from Netflix passwords to airplane seats, what we don’t know we own shapes our behavior.

How Password Sharing Is Similar to (Airplane Seat) Recline Rage

Many of us share Netflix passwords. We think it is okay to recline in our airplane seat. And we would be horrified if someone casually took the groceries out of our cart at the checkout. All three situations are similar.…

How the Pandemic Ended Peak TV

Before COVID-19, we thought that peak TV was a rising number as more original shows were written and produced but the industry has changed.

Why New Coke is Back

An innovative disaster, the introduction of New Coke in 1985 generated so massive a protest that no one ever thought it could return…until now.

When Gasoline is Like Spotify

We used to buy what we needed. Now we subscribe. If you live in Chicago, you can sign up for a weekly gasoline delivery subscription. For $16 a month plus the price of the gas, Yoshi will fill up your…

The Brands We Love the Most

Popular in many countries, firms like Apple are top brands not only because of their products but also from the emotional loyalty they create.

The Unintended Consequences of Parental Leave

Although firms and countries have family friendly policies with generous paternity and maternity leave, the impact has harmed women’s chances for promotion.

Have We Halved the Deficit?

In the State-of-the-Union, President Obama said, “Our deficits–cut by more than half.” Looking at the federal deficit as a percent of GDP, we can say that the deficit is much lower than 4 years ago. BUT… The deficit was an unusually…

Vacation Daze

In a column about Netflix, author Daniel Pink described their vacation policy for salaried employees. They have none. All who are salaried can take off as many or as few days as they want. Their rationale? Because many people do…