The Impact of a Price on Music and Wine

Because of the impact of a price, our opinion of the music from a Stradivarius violin or the taste of a fine wine could change.

Venezuela’s Beer Problem

In addition to electricity, water, pharmaceuticals and supermarket items, Venezuela will soon have a beer shortage because of its foreign exchange policy.

What a Blind Taste Test Showed About Beer

Behavioral economic ideas show that product differentiation and consumer preference are more from branding than the taste of colas or beers.