December 23, 2020
Because of the impact of a price, our opinion of the music from a Stradivarius violin or the taste of a fine wine could change.
Because of the impact of a price, our opinion of the music from a Stradivarius violin or the taste of a fine wine could change.
Behavioral economic ideas show that product differentiation and consumer preference are more from branding than the taste of colas or beers.