The Thousands of Marvel Superheroes We Will Meet

When Disney bought Marvel, it wound up with the rights to 7,000 characters and, as they described it, perhaps 20 years’ worth of worlds to explore. Meet, for example, Doorman. First introduced in 1989, Doorman is a class-10 teleporter (according…

The Knockoff Clash Between Dapper Dan and Gucci

From a small Harlem tailor shop to high end hiphop clothing to a conflict with Gucci, Dapper Dan’s fashion career tells all we need to know about knockoffs.

How to Develop a New Apple

Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.

How Mexican Tequila is Like New Zealand Honey

Protecting honey through a trademark or an EU PDO are the goals of the makers of New Zealand’s manuka honey because others are producing similar products.

The Pizza War That Pepperoni Started

The chef that left New York’s Prince Street Pizza to start his own restaurant could find himself fighting a pizza war because of his pepperoni recipe.

The Hopportunity Cost of the Craft Beer Name Shortage

Craft brewery competition got tougher as the number of craft breweries went up and the number of available beer names went down.

How to Own the Word How

The courts will decide intellectual property rights when they say whether Dov Seidman can trademark the word How and stop Chobani from using How Matters.

Intellectual Property: China’s Michael Jordan Trademark

The Wall Street Journal had a great headline: “In China, Air cheow-DAN Cries Foul.” Saying, “I felt the need to protect my name, my identity, and the Chinese consumer,” Michael Jordan is suing the Chinese firm Qiaodan for using his name as…

Innovation: More (or Fewer?) Sole Rights

A book that you write is your intellectual property. But what if you design the sole of a shoe? As econlife described last year: “The trademark of designer Christian Louboutin, his red soles are supposed to represent glamour, luxury and hidden…