When Disney bought Marvel, it wound up with the rights to 7,000 characters and, as they described it, perhaps 20 years’ worth of worlds to explore. Meet, for example, Doorman. First introduced in 1989, Doorman is a class-10 teleporter (according…
How to Develop a New Apple
Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.
How Mexican Tequila is Like New Zealand Honey
Protecting honey through a trademark or an EU PDO are the goals of the makers of New Zealand’s manuka honey because others are producing similar products.
The Pizza War That Pepperoni Started
The chef that left New York’s Prince Street Pizza to start his own restaurant could find himself fighting a pizza war because of his pepperoni recipe.
Throwback Thursday: Remembering Logos at Chase and American Airlines
#TBT: Today’s Throwback Thursday looks back at Chase Bank and ahead to American Airlines to see how corporate logos have changed.
The Hopportunity Cost of the Craft Beer Name Shortage
Craft brewery competition got tougher as the number of craft breweries went up and the number of available beer names went down.
How to Own the Word How
The courts will decide intellectual property rights when they say whether Dov Seidman can trademark the word How and stop Chobani from using How Matters.
