The $1.9 Million Pigeon

When two Chinese businessmen both want the same birds, racing pigeon prices can go sky high into the stratosphere.

The Pricey Purse That Created a Problem

When Hermes combined very high prices with limited availability for its Birkin bags, it not only generated conspicuous consumption but also a problem.

Why Some Wine Drinkers Are Drinking Less (And Others Are Not)

While wine consumption is down among some of us, we can look at conspicuous consumption for the reason why expensive wine is more popular.

A Virtual Version of Conspicuous Consumption

Doing little to help us win games, our video game shopping for outfits and dance moves creates some conspicuous consumption.

Plastic Straw Ban Surprises

With plastic straw bans and request-a-straw rules, people and places are adjusting with new kinds of straws and some surprising innovations.

The Inconspicuous Consumption That Shouts Your Wealth

The average American has access to the types of consumer goods that only the wealthy used to buy. We can purchase a pricey iPhone or watch Netflix on a massive home TV screen. We eat steak, enjoy ahi tuna, and…

How Your Whisky Can Signal Your Wealth

When one bottle of single malt Macallan whisky sells for more than $1 million, we can ask if it was superior taste or some other reason.

How Your Fish Can Signal Your Wealth

By purchasing an adult fish for thousands of dollars, the buyers of an Asian arowana were engaging in conspicuous consumption.

Why We Buy Our iPhones

With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.

Surprising Culinary Status Symbols

Including celery and pineapples, past and present culinary status symbols are examples of foods preferred by an elite group.