About much more than cooking, spaghetti sauce recipes display how oligopolies like Campbell’s Soup competes.
Nike’s Amazon Problem
Nike’s Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.
When Less Is More at Dunkin’ Donuts
When a firm like Dunkin’ Donuts does some rebranding with a name change, it is trying to send a new message to its customers
