When a firm like Dunkin’ Donuts does some rebranding with a name change, it is trying to send a new message to its customers…
The Importance of the Color of a Soda Can
About more than their recipes, food makers can achieve product differentiation through sound and packaging because taste is multi-sensory.…
Oligopolies: Selling Hair Color
Miss Clairol was launched in 1956. For the first time, in just one step, women could change their hair color quickly and easily at home. But the new product needed a message that Foote, Cone & Bel…