When Measuring Mixups Are More Than Mishaps

When we do not clearly indicate if we are using the metric system or the Imperial System, then we could have catastrophic measuring mixups.

The Message From The Most (and Least) Likable Emojis

Looking at this year’s most popular emojis like Tears of Joy, we can see that small images can become big messages.

When One Foot Is Better Than Two

During construction, a high rise building on the approach to an airport had to lose a floor. The reason was the length of a foot. Or…we should say the lengths of a foot. Why We Need To Lose a Foot…

The Colors That We Care About

By standardizing color through a number for each hue, one firm boosted accuracy for millions of businesses and consumers.

How Chargers and Railroad Tracks are Similar

If the European Union mandates common charger standardization, consumers might applaud but Apple says there is a hidden downside.

The Problem With Finding the Right Size

The massive volume of online clothing returns.takes us to the value of standardized dress sizes and the transactions costs of free shipping.

Why It’s Time to Think More About the Time

Because of the benefits of perpetuating DST, we can eliminate the Standard Time switch and even leap to one universal time for everyone.

Why We All Need the Same Time

Whereas we moved from many time zones to four during the 19th century, now, with globalization, we should switch to coordinated universal time for everyone.

The Value of the Brands We Love the Most

Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.

Why the Kilogram Had to Change

To become more accessible and accurate, a new kilogram has been developed that that is based on ideas rather than an object.