The Colors That We Care About

By standardizing color through a number for each hue, one firm boosted accuracy for millions of businesses and consumers.

How Chargers and Railroad Tracks are Similar

If the European Union mandates common charger standardization, consumers might applaud but Apple says there is a hidden downside.

The Problem With Finding the Right Size

The massive volume of online clothing returns.takes us to the value of standardized dress sizes and the transactions costs of free shipping.

Why It’s Time to Think More About the Time

Because of the benefits of perpetuating DST, we can eliminate the Standard Time switch and even leap to one universal time for everyone.

Why We All Need the Same Time

Whereas we moved from many time zones to four during the 19th century, now, with globalization, we should switch to coordinated universal time for everyone.

The Value of the Brands We Love the Most

Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.

Why the Kilogram Had to Change

To become more accessible and accurate, a new kilogram has been developed that that is based on ideas rather than an object.

How Many Peanuts Are in Real Peanut Butter?

Ruth Desmond was a 1960s housewife who regularly attended and then reported on FDA hearings in her newsletter. During one meeting she said to General Foods attorneys that peanut butter with less than 95% peanuts should be called “peanut spread”…

Why We Need Leap Seconds

To keep the clock synchronized with the sun, we need to add leap seconds that make our days longer than a precise 24 hours.

Weekly Roundup: From Apple’s Chimes to Boston’s Olympics

Our everyday economics includes innovation, incentives, environment, regulation, gender,monopolistic competition, oligopoly ,intellectual property and cost,