Because Berkeley’s sugary drink tax has had little impact on price, researchers suggest that lawmakers insufficiently considered elasticity and incidence.
What a Blind Taste Test Showed About Beer
Behavioral economic ideas show that product differentiation and consumer preference are more from branding than the taste of colas or beers.
Why We Should Look More Closely At the Size of Our Soda
The 6-ounce bottle of Coke was the king of soda when an upstart company called Pepsi-Cola sold a 12-ounce bottle for the same price. The year was 1934 and the price was 5 cents. Pepsi’s competitive strategy has been called brilliant because its biggest costs were advertising, bottling…
