diminishing marginal utility Archives

What Economists Say About Pumpkin Spice

Remembering that economics explains human behavior, we can use its basic conepts to explain pumpkin spice popularity.

Why We Like the Pumpkin Spice Latte

Released at the end of August and available though the fall, the Starbucks Pumpkin Spice Latte is seasonal for a clever reason.

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The Real Reason We Love Girl Scout Cookies

When we look at this year’s Girl Scout cookie economics, what we see is also happening far beyond the world of cookies.

Food and Drink

When a Starbucks Custom Drink Is Excessive

While Starbucks makes itself unique by offering to create a custom beverage, excessive orders could provide less extra pleasure.

International Trade

Six (More) Facts About World Trade

Through our world trade update, we can look at trade partners, states, shipping containers and even giant cranes.

Transportation

The Chips We Love and Hate

As supply chain problems continue, we will see fewer chips from Doritos and also from the auto manufacturers that need chips for car options.

Competition

The Problem With a 5-Star Review

Called “reputation inflation,” too many 5-star ratings for a good or a service or a restaurant become increasingly meaningless.

limited editions and Starbucks Unicorn Frappuccino

Food and Drink

Why Starbucks Is Like Fortnite

Whether looking a Pumpkin Spice Latte from Starbucks or a LeBron James skin from Fortnite, we would see the impact of limited editions.

Behavioral Economics

What Economists Say On Valentine’s Day

About so much more than money, economics can come in handy on Valentine’s Day. Let’s take a look. An Economic Valentine Economic Laws On Valentine’s Day, economic laws are broken. A production possibilities frontier is supposed to illustrate the maximum…

Weekly Economic News Roundup and the McRib's return

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Why We Want the McRib…Again

More than a chef, an economist could explain to you why the return of McDonald’s McRib has been somewhat brief.