Boarding JetBlue recently, a gracious gentleman offered to let me move in front of him. Embarrassed, I refused and explained that my boarding group was “D.” And he was a “B.” W…
The Hidden Incentives That Determine Our Big Decisions
Random and seemingly inconsequential incentives can nudge us toward the college majors that will shape our future incomes and lifestyles.…
When Awards Give Us More or Less Than We Expect
While awards are all about recognition, inspiration, and appreciation, sometimes they are not exactly what we expect them to be.…
How an Art Heist Is like the Government Shutdown
Whether looking at an art heist, government shutdown negotiations or a soccer shootout, game theory can explain people’s behavior.…
Two Ways to Keep a New Year’s Resolution
Called temptation bundling and piggybacking, ideas from behavioral economics provide some easy to follow methods for keeping our New Year’s resolutions.…
The New Meaning of Fast Delivery
From the nineteenth century to the twenty-first, our expectations for fast letter and package delivery have changed considerably.…
Throwback Thursday: What a Disney Princess Used To Be
#TBT: Today’s Throwback Thursday looks back at Disney Princesses, from Snow White to Vanellope, to see how they are changing.…
Thanksgiving Top Ten List for 2018
Looking at our holiday meal through a turkey top ten list, you can see how Thanksgiving economics is about so much more than money.…
Do We Care About Calorie Labels?
With the arrival of mandatory calorie labels at large establishments and soon at smaller ones, we can ask if their impact is predictable.…
Where Are Women and Men Most Different?
How much patience you display could affect your economic decisions. So too could your preference for risk and your altruism. Add to that positive and negative reciprocity and trust and you get a new m…