With signs that increase gender equality in public spaces, a female presence can be explicitly recognized and affect infrastructure design and jobs.…
How Eating Less Popcorn Is Like Smoking Fewer Cigarettes
Thinking about changing habits that are good and bad, we can look at what researchers discovered during a popcorn experiment.…
The Two Best Ways to Keep Your New Year’s Resolutions
To keep our New Year’s resolutions, behavioral economics has several simple suggestions that painlessly preserve our discipline.…
The Self-Promotion Gender Gap
Hoping to understand differences in the workplace, a recent study looked at whether women tend to engage in less self-promotion than men.…
The Online Shopping Nudges We Should Ignore
More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.…
Why Online Grocery Shopping Is Good for Us
Comparing in-store and online grocery shopping, we see that what we experience in the supermarket and what we order from home is changing.…
The Connection Between Your Birth Year and Your Driving Behavior
Looking back at gasoline prices that teenagers pay when they get their driver’s license, we see an impact on their driving behavior.…
Some Tips About Tipping
Because tipping behavior reflects a social norm, many of us know the amount we are supposed to leave but we don’t necessarily do it.…
Why the World Needs Wayfinders
In public spaces like airports, hospitals, and museums, we navigate through the architectural signals that have been called wayfinding.…
How the Weather Affects What We Buy
Even influencing the kind of car we decide to buy, weather economics can have a surprising impact on the decisions we make as consumers.…