The Feminine Side of City Streets

A headline in the Brooklyn Eagle asks us to imagine a New York where most of the streets are named for women. As they describe their alternative world, we could have Barbra Streisand Lane and Ethel Merman Boulevard. Female names…

How Free Stock Trades Can Be Expensive

Behavioral economist Dan Ariely demonstrated the impact of “free” in an experiment that he described in Predictably Irrational. At first, participants could choose a Hershey’s Kiss for a penny or a Lindt Truffle for 15 cents. Selected by 73%, the…

COVID’s Divorce Rate Surprises

I suspect that you (as did I) will  find the newest numbers on the divorce rate rather surprising. Six Facts: Covid Divorce Rates 1. Pre-Pandemic for the U.S. Before the pandemic began, divorce rates had been trending downward:   2.…

How Legos Helped to Build a Vaccination Center

Albrecht Broemme had to figure out the design of Germany’s Covid-19 vaccination centers at two airport terminals, a concert venue, a velodrome, an ice rink, and a convention hall. So, he used Legos. Below, Mr. Broemme is holding a picture…

When Does Money Make Us Feel Good?

In 1974, a University of Pennsylvania economist concluded that there was a happiness plateau. Yes, we feel increasingly good as our income grows. But not beyond $75,000. Called the Easterlin Paradox, even if your earnings continue upward, they don’t bring…

Why a New Year’s Resolution Needs a Staircase

Pondering how to keep our New Year’s resolutions, we can look at the staircase in a Seattle office building.

The Impact of a Price on Music and Wine

Because of the impact of a price, our opinion of the music from a Stradivarius violin or the taste of a fine wine could change.

How to Give a Better Gift

In somewhat unexpected ways, our opinion of a present can depend on whether the gift wrapping is sloppy or neat.

When a Dating App Is Like a Can Opener

A dating app can lead to face swiping fatigue. With a slew of pictures and bios to consider, users can find it harder to select the right person. Analysts have suggested that the endless supply makes the search go on…

Where LEGO is More Than a Toy

Instead of spending hours or even days constructing a multi-thousand piece set, many thousnads of people prefer investing in LEGOs.