Whether looking at voice technology, tax forms, or temperature settings, we would see a gender bias that tilts toward men.
Rememebring that economics explains our everyday life, we can use a Thanksgiving top ten to understand our holiday behavior.
As we experience the pain of stock market losses, making it even worse, behavioral economists tell us we will sell at the wrong time.
With baby names, parents could have based a decision on popularity, politics, or the profession they hope their little one will aspire to.
Hoping to move away from its male dominated space suit history, NASA is looking to the private sector for designs that include women.
When supermarkets multiplied the number of shoppers’ choices, they wound up with a product explosion and a paradox.
Behavioral economists explain that what we spend, how we eat, and even what the government spends for non-recurring events are similar.
Our demand for a good or a service or even a pet can be increased or decreased by whether the name is easy or difficult to pronounce.
According to a recent study, sometimes highway signs can have the unintended consequence of creating what they are trying to prevent.