How Technology, Taxes, and Temperatures Encourage Gender Bias

Whether looking at voice technology, tax forms, or temperature settings, we would see a gender bias that tilts toward men.

The Top Ten Economic Ideas That Explain Thanksgiving

Rememebring that economics explains our everyday life, we can use a Thanksgiving top ten to understand our holiday behavior.

How We Should (Not) Respond to Stock Market Losses

As we experience the pain of stock market losses, making it even worse, behavioral economists tell us we will sell at the wrong time.

Why Your Name Matters

With baby names, parents could have based a decision on popularity, politics, or the profession they hope their little one will aspire to.

The Sexist Side of Space Suits

Hoping to move away from its male dominated space suit history, NASA is looking to the private sector for designs that include women.

When Shoppers Have Too Many Choices

When supermarkets multiplied the number of shoppers’ choices, they wound up with a product explosion and a paradox.

How Spending More Is Like Eating More

Behavioral economists explain that what we spend, how we eat, and even what the government spends for non-recurring events are similar.

When We Need a Better Name

Our demand for a good or a service or even a pet can be increased or decreased by whether the name is easy or difficult to pronounce.

The Signs That Backfire

According to a recent study, sometimes highway signs can have the unintended consequence of creating what they are trying to prevent.

Why We Don’t Want To Be The World’s Happiest Country

Reading the 2022 World Happiness Report, I wonder whether its six variables are what we should use to rank happy countries.