Why Buying Plum Jam Is Like Retaking the SAT

When shopping in a supermarket or deciding whether to retake a test, we should be aware of our left-digit bias.

The Oyster, the Martini, and Happy Hour Economics

More than oysters and martinis, a Happy Hour at your favorite restaurant is really all about how supply and demand create more revenue.

Why We Should Worry About Our (Top) Banana

With the arrival of a banana fungus in the Americas, we should start to worry about the survival of one of our most popular fruits.

The Lid on the Pot Industry

While states find it’s tough to predict marijuana tax revenue, they can assume that higher rates will nudge consumers toward black markets.

The Problem With Healthcare Price Shopping

While healthcare price transparency sounds like a logical way to constrain soaring healthcare costs, the results were not quite what we expected.

Will We Really Pay More to be Green?

Although many of us express a willingness to pay more for green products, a close look reveals that price can still have a big impact on our decision.

Why It’s Tough to Plan Congestion Pricing

While it sounds simple to charge vehicles for driving in a certain area, New York’s actual congestion pricing plan is much more complex.

Where a Sugary Drink Tax Won’t Work

Looking at the Philadelphia sugary drinks tax, we would find it did not accomplish many of its goals in three major categories.

Beer Cans and Aluminum Tariffs

Craft brewers are upsizing to 16-ounce cans. Whereas U.S. beer sales are down by 1%, they are up 40% for craft beer in 16-ounce cans. A beer can primer: Because the beer industry uses 36 billion cans a year, they…

The Real Problem With Facebook’s Business Model

To understand the problem with Facebook’s ad revenue business model, we can just look at the role played by price as an incentive.