How Reese’s Pieces Are Like Ray-Bans

With tectonic shifts in the TV and film business, movie product placement has remained a dependable marketing tool.

How “Trolls World Tour” Is Changing the Movie Business

On April 10, when Trolls World Tour was supposed to hit the movie theaters, none were open. So NBCUniversal decided to proceed with a streaming release instead. Other studios were postponing film opening dates by as much as a year.…