The Death of the Pizza Principle

Since 1980, the convergence of New York City subway fares and pizza slice prices was a predictable phenomenon called the pizza principle.

How Fast Food Got Faster

Like we expect drive-thru speed, now, at home too, we will enjoy faster food delivery through a new DoorDash McDonald’s deal.

How Fast (Delivery) Became Slow

Looking back as far as the 19th century and as recently as the start of Amazon Prime, we can see how what we call fast delivery has changed.

A (Strawberry) Pop-Tart Tort

Reminding us that labels matter, consumers took Kellogg’s to court because Strawberry Pop-Tarts have more pears and apples than strawberries.

How An Olympic Medal Can Make Someone Sad

Depending on whether they won gold, silver, or bronze, Olympic medal winners might not be as happy as we would expect.

Why Amazon Is Buying a Freighter Fleet

Just 16 years ago, we needed a $25 minimum order to get Amazon’s free Super Saver Shipping for an 8 to 10 day wait. An extra $9.48 got us two-day delivery and $16.48, one day. But then in 2009, they…

Where a Vegan Sausage Won’t Become a Vegan Tube

Vegan names that include “burger” and “sausage” have led to a controversial decision from the European Parliament.

Where LEGO is More Than a Toy

Instead of spending hours or even days constructing a multi-thousand piece set, many thousnads of people prefer investing in LEGOs.

The Online Shopping Nudges We Should Ignore

More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.

Throwback Thursday: When We Got Amazon Prime

#TBT: Looking back to the creation of Amazon Prime, we see we’ve come a long way from what we used to expect when we ordered online.