How An Olympic Medal Can Make Someone Sad

Depending on whether they won gold, silver, or bronze, Olympic medal winners might not be as happy as we would expect.

Why Amazon Is Buying a Freighter Fleet

Just 16 years ago, we needed a $25 minimum order to get Amazon’s free Super Saver Shipping for an 8 to 10 day wait. An extra $9.48 got us two-day delivery and $16.48, one day. But then in 2009, they…

Where a Vegan Sausage Won’t Become a Vegan Tube

Vegan names that include “burger” and “sausage” have led to a controversial decision from the European Parliament.

Where LEGO is More Than a Toy

Instead of spending hours or even days constructing a multi-thousand piece set, many thousnads of people prefer investing in LEGOs.

The Online Shopping Nudges We Should Ignore

More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.

Throwback Thursday: When We Got Amazon Prime

#TBT: Looking back to the creation of Amazon Prime, we see we’ve come a long way from what we used to expect when we ordered online.

The Three Million Dollar Baseball Card

Ranging from current sluggers to past players, the market for baseball cards has created prices that are below $2 and more than $3 million.

The New Meaning of Fast Delivery

From the nineteenth century to the twenty-first, our expectations for fast letter and package delivery have changed considerably.

Who Will Care About the Starbucks Price Hike?

When coffee drinkers hear that some prices at Starbucks will rise, their response will depend how how elastic their demand is.

Why Shoot-out Kicks and Bread Machines Can Be Similar

In the 2008 European Championship quarter finals, the Italian team let Spain go first for the end-of-game shoot-out. That was a big mistake. Where are we going? To the influence of a reference point. Penalty Shoot-Outs When a soccer game has no winner, a penalty…