When General Mills switched to an all natural Trix, the response was not quite what they expected. One mom said, “My kids find the color of the new Trix cereal quite depressing.” Another Trix lover co…
Why We Buy Our iPhones
With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.…
Looking at the Southwest Effect
Sometimes invisible, the Southwest Effect has influenced air fares and air traffic since the 1970s when Southwest was a small Texas carrier.…
Why UPS and FedEx Have the Prisoners’ Dilemma
Planning their surcharge policy for the holiday shipping surge, UPS and FedEx each was influenced by the Prisoners’ Dilemma.…
Why the Greek Yogurt Invasion Was More Than Yoplait’s War
The story of Yoplait’s unsuccessful battle against a Greek Yogurt invasion is really about a war that old food brands are fighting.…
The Mystery of the Footlong Sandwich’s Missing Inch
When a Subway footlong is 11 inches and a box of Whoppers is half full, we can ask about the lawsuits that tried to remedy their misleading packaging.…
Why a Super Bowl Ad Can Cost $5 Million
Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.…
The Brands We Love the Most
Popular in many countries, firms like Apple are top brands not only because of their products but also from the emotional loyalty they create.…
Weekly Roundup: From Achieving Success to Paying for Dates
Weekly News Roundup Sunday 05.22.16 How healthy labels help firms compete…more Monday 05.23.16 The economic side of dating…more Tuesday 05.24.16 Why sharing train tracks is a problem……
The Problem With Using Healthy to Compete
Indicating which foods are healthy, which have too much sugar, and which are natural, food labels affect how firms compete and what we eat.…