Looking at the Wall Street Journal’s annual scorecard for the best and worst airlines, we see examples of competitive strategies.
Where the Most Trusted Cereal is a Star
With advertisements easy to ignore, food and beverage companies are increasingly using TV product placement as a competitive strategy.
What We Might Not Know About Big Tech
Comparing the companies called big tech, we can see the similar ways that they grew, diversified, and became increasingly powerful.
How Tiger Woods Helped Nike Sell Golf Balls
At $20 million a year for 30 years, a sports marketing expert said Hideki Matsuyama could “unlock $600 million in endorsements” because of yesterday’s Masters win at Augusta National. It’s all about the hats and the shirts. Let’s take a…
How Super Bowl LV Is Different
On January 30, 2000, 11 start-ups ran Super Bowl ads. Within just a year, eight were gone because of a bankruptcy or a buyout. $2 million or so was a lot for a young firm to spend: 2021 Super Bowl…
Why Coca-Cola Is Going After the Zombies
Looking at how Coke competes, we can see that they believe less is more as they discontinue hundreds of brands like Tab.
When Finger Lickin’ Became a Problem
With new social norms and health requisites, companies like Domino’s and Apple are producing pandemic advertising that conveys a different message.
How Mattress Markets Have Inflated
An example of the revolution in mattress markets, Casper has been a leader and a victim of the competition that its innovation inspired.
Some Fast & Furious Competition
As movie star brands, the images conveyed by three of the stars from the Fast & Furious film franchise reflect their macho focus.
Why New Coke is Back
An innovative disaster, the introduction of New Coke in 1985 generated so massive a protest that no one ever thought it could return…until now.