During Super Bowl LIII, Bud Light’s beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.…
How Airports Are Like Apple
Looking at the ten most popular large U.S. airports, we see competition that is designed to attract airlines and travelers.…
Why It’s Not Easy to Design a New Animals Crackers Box
When Nabisco realized that it was time to change their Animals Crackers box, they had to recognize new sentiment while retaining an old brand.…
Why Starbucks Has a Multi-Billion Dollar Name
Valued at billions of dollars, Starbucks has developed a global brand that added to what the Starbucks name was worth to Nestlé.…
The Unusual Ad That Sells Washing Machines
Samsung’s washing machine competition demonstrates typical oligopoly behavior through a 66 minute ad that stars red socks.…
A Closer Look at the Digitization in Our Lives
Recorded music used to start with a label and an artist. The production process was expensive because of the skilled technicians and the sophisticated equipment. Add to that a music video, the physica…
Why We Like Trix and Chips
When General Mills switched to an all natural Trix, the response was not quite what they expected. One mom said, “My kids find the color of the new Trix cereal quite depressing.” Another Trix lover co…
Why We Buy Our iPhones
With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.…
Looking at the Southwest Effect
Sometimes invisible, the Southwest Effect has influenced air fares and air traffic since the 1970s when Southwest was a small Texas carrier.…
Why UPS and FedEx Have the Prisoners’ Dilemma
Planning their surcharge policy for the holiday shipping surge, UPS and FedEx each was influenced by the Prisoners’ Dilemma.…