At $20 million a year for 30 years, a sports marketing expert said Hideki Matsuyama could “unlock $600 million in endorsements” because of yesterday’s Masters win at Augusta National. It’s all about the hats and the shirts. Let’s take a…
On January 30, 2000, 11 start-ups ran Super Bowl ads. Within just a year, eight were gone because of a bankruptcy or a buyout. $2 million or so was a lot for a young firm to spend: 2021 Super Bowl…
During Super Bowl LIII, Bud Light’s beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.
Looking at the ten most popular large U.S. airports, we see competition that is designed to attract airlines and travelers.
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