Looking at how Coke competes, we can see that they believe less is more as they discontinue hundreds of brands like Tab.
The Coke Pepsi Space Race
After visiting NASA in 1984, Coca-Cola started a cola space race against Pepsi that did not quite work out as it expected.
When Finger Lickin’ Became a Problem
With new social norms and health requisites, companies like Domino’s and Apple are producing pandemic advertising that conveys a different message.
How Mattress Markets Have Inflated
An example of the revolution in mattress markets, Casper has been a leader and a victim of the competition that its innovation inspired.
Some Fast & Furious Competition
As movie star brands, the images conveyed by three of the stars from the Fast & Furious film franchise reflect their macho focus.
Why New Coke is Back
An innovative disaster, the introduction of New Coke in 1985 generated so massive a protest that no one ever thought it could return…until now.
The Beer Ads That Started the Corn Syrup War
During Super Bowl LIII, Bud Light’s beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.
How Airports Are Like Apple
Looking at the ten most popular large U.S. airports, we see competition that is designed to attract airlines and travelers.
Why It’s Not Easy to Design a New Animals Crackers Box
When Nabisco realized that it was time to change their Animals Crackers box, they had to recognize new sentiment while retaining an old brand.
Why Starbucks Has a Multi-Billion Dollar Name
Valued at billions of dollars, Starbucks has developed a global brand that added to what the Starbucks name was worth to Nestlé.
