As movie star brands, the images conveyed by three of the stars from the Fast & Furious film franchise reflect their macho focus.…
Why New Coke is Back
An innovative disaster, the introduction of New Coke in 1985 generated so massive a protest that no one ever thought it could return…until now.…
The Beer Ads That Started the Corn Syrup War
During Super Bowl LIII, Bud Light’s beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.…
How Airports Are Like Apple
Looking at the ten most popular large U.S. airports, we see competition that is designed to attract airlines and travelers.…
Why It’s Not Easy to Design a New Animals Crackers Box
When Nabisco realized that it was time to change their Animals Crackers box, they had to recognize new sentiment while retaining an old brand.…
Why Starbucks Has a Multi-Billion Dollar Name
Valued at billions of dollars, Starbucks has developed a global brand that added to what the Starbucks name was worth to Nestlé.…
The Unusual Ad That Sells Washing Machines
Samsung’s washing machine competition demonstrates typical oligopoly behavior through a 66 minute ad that stars red socks.…
A Closer Look at the Digitization in Our Lives
Recorded music used to start with a label and an artist. The production process was expensive because of the skilled technicians and the sophisticated equipment. Add to that a music video, the physica…
Why We Like Trix and Chips
When General Mills switched to an all natural Trix, the response was not quite what they expected. One mom said, “My kids find the color of the new Trix cereal quite depressing.” Another Trix lover co…
Why We Buy Our iPhones
With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.…