Airline Product Differentiation: It's About More than Just Plane Comfort

Whether departing on Imperial Airways from Great Britain or Pan Am in the US, for most of the 20th century you had no need for business class. Only the wealthy could afford to fly. In 1934, anyone with £180 ($17,000 today) could travel on…

The Power of the Market: A Better Business Class Seat

The power of the market could be the reason that 50 or 60 people can comfortably sit, sleep, dine, work and enjoy some entertainment in a very small space. Airlines know that they can charge global business travelers as much as…