Why Snow Removal in Sweden Is Sexist

Frequently invisible, the gender inequity we could see in our public policies and product design extends to snow removal and pianos

Six Facts About How Supermarkets Influence What We Buy

These six facts tell us how our supermarket shopping can be influenced by much more than the shopping list we bring with us.

A Big Problem That Needs a Little Nudge

Whether increasing tax compliance or discouraging public urination, behavioral economics can encourage socially desirable behavior with the right nudges.

Using Beer as an Incentive

Reading about how a group in Amsterdam solved a public disturbance problem, I immediately thought about choice architecture. In Nudge, a Harvard Law Professor, Cass Sunstein, and a University of Chicago economist, Richard Thaler, suggest that choice architecture shapes how…