All You Could Ever Want to Know About the Subway Footlong

If you live in New York, the BMT is the Brooklyn Manhattan Transit system. However, to another group of Subway users, it means, “Biggest, Meatiest, Tastiest.” While Subway created the B.M.T. in 1975, you still can order an Italian B.M.T.…

Why Our Root Beer Needs a New Label

A&W Root Beer tells us that it’s made with Aged Vanilla: Not necessarily. Real and Artificial Vanilla Flavor Our story starts in Madagascar where 80 percent of the world’s vanilla is produced. Growing up tree trunks, vanilla is a labor-intensive…

The Story of a New Apple (Called the SnapDragon)

Similar in some ways to Apple’s iPhone 12, Cornell University has developed two new apples that reflect years of research and development.

How the Pandemic Ended Peak TV

Before COVID-19, we thought that peak TV was a rising number as more original shows were written and produced but the industry has changed.

Why McDonald’s Likes the Drive-Thru

Because of the role it played in the U.S. and globally during pandemic lockdowns, McDonald’s drive-thru has become more important.

When Finger Lickin’ Became a Problem

With new social norms and health requisites, companies like Domino’s and Apple are producing pandemic advertising that conveys a different message.

How Mattress Markets Have Inflated

An example of the revolution in mattress markets, Casper has been a leader and a victim of the competition that its innovation inspired.

What Restaurants Really Sell Us

While many of us think that restaurants sell us food, economists point out that they are actually renting space to diners for several hours.

How to Develop a New Apple

Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.

Round Two of the Chicken Sandwich War

On November 3, the chicken sandwich war will enter round 2 when Popeyes returns with the chicken sandwich that Chick-fil-A has targeted.