From the beginning, McDonald’s had the fast food recipe. Seventy years ago, its milkshake salesman, Ray Kroc, wanted to see why they had ordered 10 of his multi-mixers. With each one able to make five shakes, a 50-shake capability was…
Whether looking at pizza acrobatics or your local pizza restaurant, the goal of competition is product differentiation.
Because of competition between Sam’s Club and Costco, shoppers can fight the war against inflation with a hot dog and soda combo.
With the 2022 battles in the fast food chicken sandwich wars, we have the traditional sandwiches from the 2019 war and new entries also.
When a crash in chocolate markets almost forced growers on two small islands to leave the industry, they changed how they competed.
Looking at logos, we can prove the Ketchup and Mustard Theory through the colors that fast food chains use.
To compete against other fast food chains in a monopolistically competitive market,, McDonald’s needs a speedy drive-thru.
For drive-thru speed, McDonald’s believes that just 20 seconds can make a huge difference in taking customers away from competitors.
If you live in New York, the BMT is the Brooklyn Manhattan Transit system. However, to another group of Subway users, it means, “Biggest, Meatiest, Tastiest.” While Subway created the B.M.T. in 1975, you still can order an Italian B.M.T.…
A&W Root Beer tells us that it’s made with Aged Vanilla: Not necessarily. Real and Artificial Vanilla Flavor Our story starts in Madagascar where 80 percent of the world’s vanilla is produced. Growing up tree trunks, vanilla is a labor-intensive…