Unexpectedly, Panera’s pay-what-you-want cafes couldn’t bring together the normal lunch crowd and people who could not afford a meal.…
A Tale of Two Adam Smiths
Whereas Adam Smith might have valued the Real Junk Food Project, he knew that the market’s agricultural productivity was what really fed people.…
The Restaurant That Lets You Pay What You Want
When “pay what you want” is used to determine restaurant prices, it creates incentives for consumers on the demand side that typically eliminates profit.…