What a “K” Says About Starbucks

After the Great Recession, businesses engaged the premiumization that recognizies the split between high and low income households.

How a Street Corner Reveals the Real Recovery

While COVID-19 had a massive impact on consumer spending, “street corner” real time data reveal some surprises.

The One Letter That Shows the Shape of the Economic Recovery

When we use the alphabet to describe an economy recovery from the coronavirus, rather than an “L” or a “V,” some economists now suggest a “K.”

How the Alphabet Will Describe the Recovery

Called an alphabet recovery, the ABC’s of the GDP trajectory after a massive decline can be illustrated through the letters of the alphabet and a Swoosh.