December 9, 2022
Making decisions about the future, sometimes our sunk costs--the irrecoverable time and money we invested in the past--distorts our logic.
Making decisions about the future, sometimes our sunk costs--the irrecoverable time and money we invested in the past--distorts our logic.
Looking at how Coke competes, we can see that they believe less is more as they discontinue hundreds of brands like Tab.
An innovative disaster, the introduction of New Coke in 1985 generated so massive a protest that no one ever thought it could return...until now.
Brand loyalty, preferring aspartame in Diet Pepsi and Coca-Cola's original recipe can be explained by ideas from behavioral economics like status quo bias.
Baseball managers say that winning requires time consuming competitive strategies that conflict with the sport's need to shorten game time and attract fans.