The Afterlife of All We Return

Accepted as a normal part of online shopping, our return behavior is easy for us but is much more complex for sellers.

Why We Expect Faster Deliveries

Mostly because of Amazon, the demand and supply sides of markets encourage us to expect increasingly faster deliveries.

How a (Hershey’s) Kiss and Free Shipping Are Similar

Whether enjoying free shipping or free chocolates, consumers have a similar response because of the word “free.”

Why Amazon Is Buying a Freighter Fleet

Just 16 years ago, we needed a $25 minimum order to get Amazon’s free Super Saver Shipping for an 8 to 10 day wait. An extra $9.48 got us two-day delivery and $16.48, one day. But then in 2009, they…

Why Online Grocery Shopping Is Good for Us

Comparing in-store and online grocery shopping, we see that what we experience in the supermarket and what we order from home is changing.

The Hidden Side of Amazon Prime

Last week I realized that I immediately needed a tiny stapler. So, like you probably would have done, at my kitchen table, I spent $5.95. Two days later, Amazon Prime deposited the stapler (with 100 staples) on my doorstep. My…

What You Might Not Know About Cardboard Boxes

Easy to ignore, the quantity of cardboard boxes that we demand has soared because of the incentives created by Amazon Prime.