How A Brand Is Powerful

When Disney+ launched in 2019, the price was $6.99 a month. Now it’s $10.99. However, those of us that subscribe to Disney+ pretty much ignored the price pop. Although during December 2022, they offered an ad supported cheaper alternative, 94%…

The Surprising Star of Space Jam

Done well, movie product placements for firms like Nike and even a university like MIT can boost brand value.

The Value of the Brands We Love the Most

Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.