The Choice Fatigue That Exhausts Us

Making decision after decision everyday on what to wear, what to eat, what to read, and what to watch, we create more choice fatigue.

Why Superstars Dominate the Billboard Hot 100 Chart

For 60 years, Billboard, every week, has ranked the best music. Using sales, radio play, and now streaming, they tell us what we like the most. Recently though, there’s been a fundamental change. Where are we going? First to Drake…

Why We Suffer From FOMO

With social media telling us everything our friends are doing and much more, many of us experience FOMO (Fear Of Missing Out).