Whether we are buying Heinz ketchup from a supermarket or a coupon from a Manhattan parking garage, money and time will shape our shopping behavior.…
How a Ketchup Tariff Spreads
Seemingly small at 10%, Canada’s retaliatory ketchup tariff represents a lot more than a lift for a bland burger and salty fries.…
Oligopoly: A Ketchup Story
Called the “Ketchup Conundrum” by journalist Malcolm Gladwell, we have many mustards but only one ketchup. Grey Poupon transformed the mustard market. Originally a delicacy in the gourmet …
A Better Ketchup Bottle?
In a 1964 TV commercial, during a pouring contest between 2 young boys, Heinz ketchup was “…too thick and rich to run.” In another ad, Heinz lost an OK Coral duel because it was the …