When Ketchup and Parking Are Similar

Whether we are buying Heinz ketchup from a supermarket or a coupon from a Manhattan parking garage, money and time will shape our shopping behavior.

How a Ketchup Tariff Spreads

Seemingly small at 10%, Canada’s retaliatory ketchup tariff represents a lot more than a lift for a bland burger and salty fries.

Oligopoly: A Ketchup Story

Called the “Ketchup Conundrum” by journalist Malcolm Gladwell, we have many mustards but only one ketchup. Grey Poupon transformed the mustard market. Originally a delicacy in the gourmet section, Grey Poupon was selected over French’s in taste tests. However, a $1.49…

A Better Ketchup Bottle?

In a 1964 TV commercial, during a pouring contest between 2 young boys, Heinz ketchup was “…too thick and rich to run.” In another ad, Heinz lost an OK Coral duel because it was the “slowest ketchup in the west…east,…