Whether we are buying Heinz ketchup from a supermarket or a coupon from a Manhattan parking garage, money and time will shape our shopping behavior.
How a Ketchup Tariff Spreads
Seemingly small at 10%, Canada’s retaliatory ketchup tariff represents a lot more than a lift for a bland burger and salty fries.
Oligopoly: A Ketchup Story
Called the “Ketchup Conundrum” by journalist Malcolm Gladwell, we have many mustards but only one ketchup. Grey Poupon transformed the mustard market. Originally a delicacy in the gourmet section, Grey Poupon was selected over French’s in taste tests. However, a $1.49…