Called the “Ketchup Conundrum” by journalist Malcolm Gladwell, we have many mustards but only one ketchup. Grey Poupon transformed the mustard market. Originally a delicacy in the gourmet section, Grey Poupon was selected over French’s in taste tests. However, a $1.49…
In a 1964 TV commercial, during a pouring contest between 2 young boys, Heinz ketchup was “…too thick and rich to run.” In another ad, Heinz lost an OK Coral duel because it was the “slowest ketchup in the west…east,…
econlife®
Connecting economics with everyday life.
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