How Our Tweets Reflect Our Happiness

Through more than 10,000 happy and sad words in tweets, the Computational Story Lab hedonometer has been measuring happiness everyday.

Why Our Shopping Score Matters

Unknown to most of us, the quality of customer service can depend on the multiple customer lifetime value (CLV) scores that we get from retailers.

What Our Cars Say About Us

Just combine Google Street View big data on 22 million cars with researchers at Stanford University and you learn lots about all of us.