When a Pillow Is Like an Oreo

In international markets, businesses need to recognize local preferences when they sell products beyond home borders.

How the World Eats Chocolate

From China to Switzerland, and Oreos to chocolate bars and mousse, global chocolate consumption depends on where you look.

Where Smartphones Have to be Clever

Targeting a less literate, poorer population, developing nations’ smartphones are different from their “sisters” in industrialized countries.