More than we recognize, restaurant psychology creates incentives that determine our spending, our timing, and what we eat.
Behavioral Economics
The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.
What Daniel Kahneman Could Have Said to Investors
Understanding our decision-making, psychologist Daniel Kahneman’s investing insights could prevent some expensive mistakes.
Daniel Kahneman Stories
Among his many behavioral economics insights, these Daniel Kahneman stories illustrate some of the wisdom he conveyed.
How the World’s Happiest Countries Are Not Entirely Happy
A close look at how we identify the world’s happiest countries reveals that happiness ranks could be misleading.
Why Solar Time Matters
When we “spring ahead” by an hour because of daylight saving time, solar time will offset the impact of the switch.
What Would You Pay To Save An Hour?
The value of time becomes very real when we decide how much money we are willing to spend to use less of it.
Why Dating Norms Need To Change
Starting to shift, the traditional dating norms that signal men should pay for dinner have a hidden downside.
The Impact of the Swiftie Friendship Bracelet
On the wrists of millions of girls and impacting millions of people, Swifty friendship bracelets has become much more then jewelry.
Girl Scout Cookies’ McRib Strategy
A behavioral economist can explain why it is good marketing to have one of our favorite Girl Scout cookies temporarily disappear.
How To Keep a Resolution
When we look back to New Year’s and keeping our resolutions, we can use the commitment devices that come in handy at all times.