After doing their own version of the marshmallow test, researchers from NYU and UC Irvine told us to look at the value of delayed gratification somewhat differently.…
Behavioral Economics
The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.
The Top Ten Worst Reasons For Not Having Women on Corporate Boards
Looking at a list of the ten worst reasons used to explain women’s absence from corporate boards, we can see why progress has been slow.…
Who Will Care About the Starbucks Price Hike?
When coffee drinkers hear that some prices at Starbucks will rise, their response will depend how how elastic their demand is.…
The Behavioral Nudges That Our Trains and Planes Give Us
The best designed railway stations and airports have behavioral nudges that travelers don’t even know they are following.…
Why Starbucks Has a Multi-Billion Dollar Name
Valued at billions of dollars, Starbucks has developed a global brand that added to what the Starbucks name was worth to Nestlé.…
When Choosing a Salad Is Like Buying a Car
Recent research explains why and when we experience choice fatigue after seeing the alternatives at a salad bar or options at an auto dealer.…
Do Mandatory Calorie Labels Matter?
Although mandatory calorie count labels have become the law of the land, their impact on firms and consumers is still unpredictable.…
Those Subscriptions That We Love to Buy (and Barely Use)
Behavioral economists can explain why are lured into buying a year’s subscription for movie watching and other media that we barely use.…
When the Economy Is Like the Weather
Economic forecasting can frequently be inaccurate because of changing numbers and human bias or, as Yogi Berra reputedly said, “It’s tough to make predictions, especially about the future.…
More on the Mom Penalty
Whether we look at a cartoon on women’s “mental load” at home or a recent study on the gender pay gap in Denmark, the problem is the mommy penalty.…