Thinking about changing habits that are good and bad, we can look at what researchers discovered during a popcorn experiment.…
Behavioral Economics
The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.
The Two Best Ways to Keep Your New Year’s Resolutions
To keep our New Year’s resolutions, behavioral economics has several simple suggestions that painlessly preserve our discipline.…
An Economist’s Gift Giving Dilemma
After an economist long ago told us that gift giving adds less to economic activity than the price of the present, a pro-gift giving group disagreed.…
The Online Shopping Nudges We Should Ignore
More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.…
Why Online Grocery Shopping Is Good for Us
Comparing in-store and online grocery shopping, we see that what we experience in the supermarket and what we order from home is changing.…
What Uber Can Teach Us About Tips
Looking at 40 million trips, researchers concluded that Uber’s tips can be surprising because of the rider characteristics that determine how much.…
The Reasons For Health Inequality
A close look at health inequality reveals that money and the life expectancy gap might not be as closely related as we might assume.…
The Best Way to Reduce Fare Evasion
Since the typical solutions to subway and bus fare evasion have not worked in NYC and other cities, behavioral scientists are suggesting a new approach.…
The Hidden Side of Amazon Prime
Last week I realized that I immediately needed a tiny stapler. So, like you probably would have done, at my kitchen table, I spent $5.95. Two days later, Amazon Prime deposited the stapler (with 100 s…
The Connection Between Your Birth Year and Your Driving Behavior
Looking back at gasoline prices that teenagers pay when they get their driver’s license, we see an impact on their driving behavior.…