Behavioral Economics

The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.

When a Nudge Is Necessary

To solve New York City’s subway and bus fare evasion, a behavioral economist would suggest a nudge that created new incentives.

When Not to Nudge

While it’s easy to see that nudges suggested by behavioral economists have an exceedingly appealing upside, their downside is not as evident.

Why Should We Care About the Baby Boomers?

Although the statistics are debatable, we can be sure that baby boomer spending will always have considerable economic impact.

What Your Baby’s Name Signals

With the Social Security Administration having just published its most popular baby names list, we can ask what a name signals.

Mind Over Money: How Your Brain Regulates Your Shopping Choices

While shopping in a store, consumers are unaware of the marketing techniques that create a neurological reaction.

How We Respond to Restaurant Psychology

More than we recognize, restaurant psychology creates incentives that determine our spending, our timing, and what we eat.

What Daniel Kahneman Could Have Said to Investors

Understanding our decision-making, psychologist Daniel Kahneman’s investing insights could prevent some expensive mistakes.

Daniel Kahneman Stories

Among his many behavioral economics insights, these Daniel Kahneman stories illustrate some of the wisdom he conveyed.

How the World’s Happiest Countries Are Not Entirely Happy

A close look at how we identify the world’s happiest countries reveals that happiness ranks could be misleading.

Why Solar Time Matters

When we “spring ahead” by an hour because of daylight saving time, solar time will offset the impact of the switch.