Why Coca-Cola Is Going After the Zombies

Looking at how Coke competes, we can see that they believe less is more as they discontinue hundreds of brands like Tab.

What New Coke Could Teach Baseball

Baseball managers say that winning requires time consuming competitive strategies that conflict with the sport’s need to shorten game time and attract fans.

Is “MexiCoke” Making a Mistake?

In Nevada convenience store coolers, at Wal-Mart or Costco, people empty the shelves the minute the Mexican Coca-Cola arrives. Coke says the glass bottle is the reason. Coca-Cola drinkers say they prefer “MexiCoke” because it is made with sugar cane,…