The Cost of Hosting the Olympics

As with most mega-projects, 2024 Olympic spending is likely to exceed projected costs and provide fleeting glory for any city that hopes to be a host.

One Reason We Think a High Price Looks Low

Through a behavioral economics lens, our reaction to a price relates to a frame or reference point that creates an association with a gain or a loss.

Are You A Good Investor?

Good investing takes us to our emotions. But not quite how you might expect. Our brains don’t like random events. Instead, we prefer patterns, especially pleasing patterns. For basketball, that means streaks. According to one statistical study of the 76ers…

How Not To Price a House

Let’s assume you would like to sell your house. According to Wired journalist Jonah Lehrer, the price you select might not be optimal. Why? Because we like to avoid losing money. (Of course, you might say, that is obvious. But…